|
HQL – High Qualified Leads (Fulfill BANT) |
NQL – Nurturing Leads (Partially fulfill BANT) |
Project Confirmed with Budget |
Project confirmed with or without budget |
No confirm project |
Authority |
Decision makers / Influencers |
Decision makers / Influencers |
Need |
Customer Needs and Pain points have been identified. |
Customer Needs and Pain points have been identified. |
Time |
Within 3-12 months |
6 – 24 months |
Solution Discussed |
Requirement can be met. |
Requirement can be met. |
Next Steps |
Demo Request, RFP, Vendor Evaluation |
Send Information, Events, Marketing Activities |