| HQL – High Qualified Leads (Fulfill BANT) | NQL – Nurturing Leads (Partially fulfill BANT) | |
|---|---|---|
| Project Confirmed with Budget | Project confirmed with or without budget | No confirm project |
| Authority | Decision makers / Influencers | Decision makers / Influencers |
| Need | Customer Needs and Pain points have been identified. | Customer Needs and Pain points have been identified. |
| Time | Within 3-12 months | 6 – 24 months |
| Solution Discussed | Requirement can be met. | Requirement can be met. |
| Next Steps | Demo Request, RFP, Vendor Evaluation | Send Information, Events, Marketing Activities |
The above HQL rates are applicable for Product/Solution with Ticket Size less than 50k , Rates will be
| Category | Product /Solution Ticket size | Lead Consumption |
|---|---|---|
| SOHO | Below 50k | Base Lead rate |
| SME | Below 5lacs | 3X of Base Lead |
| Enterprises | 5- 30lacs | 4X of Base Lead |
| Large Enterprises | Above -30lacs | 5X of Base Lead |
Techplus Digital is a performance marketing company specialized in TECH lead generation around IT , Telecom , Healthcare, Education , BFSI and Government Sectors . We provide our clients with comprehensive solutions to successfully achieve their sales acquisition goals.
